I’m not really a Conan O’Brien fan, and was only half paying attention when I first caught his new American Express ad. Here he was walking into a shop in India, picking up a cone of silk and tasting it. Then he’s winding it, presumably a warp, weaving it on a loom with a fly shuttle (well, we see only one pick), crushing berries for dye and standing waist deep in red water either dyeing or rinsing.
Next time I paid more attention. Still kind of missed the point of the Amex ad, but enjoyed all the weaving references. Maybe we should show this in a loop when explaining how much work goes into our fine handwoven cloth. The slogan: “When every detail counts.”
Even if you’ve seen the ad, here’s a longer online version, which is even better.